Consumers Spend $5.1B Online on Thanksgiving Day says Adobe's Copeland

The video discusses the impact of Black Friday and Cyber Monday on retail spending, highlighting a record $5.1 billion spent in a single day. It explores how the COVID-19 pandemic has shifted consumer behavior, with more people shopping online due to store closures. Retailers are adapting by offering significant discounts and lowering free shipping thresholds. The video also provides strategies for small businesses to compete with larger retailers, emphasizing the importance of mobile optimization and customer service.

What trends have retailers observed regarding consumer spending during the holiday season this year compared to last year?

How have the shopping habits of consumers changed in relation to Black Friday and Cyber Monday during the pandemic?

Discuss the impact of online shopping on consumer behavior during the pandemic.

What role does free shipping play in consumer purchasing decisions this holiday season?

What strategies are small businesses advised to implement in order to compete with larger retailers?