Is Cyber Monday Just a Marketing Ploy?

Is Cyber Monday Just a Marketing Ploy?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Other

University

Hard

Created by

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The video discusses the evolution of online shopping, highlighting the transition from a time when people were not accustomed to shopping online to the current trend of extensive Cyber sales. It explores how retailers are extending Cyber Monday into Cyber Week or even longer, offering significant discounts on various products. The video also touches on inventory management strategies used by retailers and how consumers are becoming more strategic in their shopping habits, setting alerts and waiting for sales to get the best deals.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial purpose of Cyber Monday?

To promote in-store shopping

To encourage online shopping

To reduce holiday shopping

To increase physical store visits

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which retailer is mentioned as offering a significant discount on iPad Minis?

Home Depot

Target

Best Buy

GameStop

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do retailers use Cyber sales for inventory management?

By closing stores

By increasing prices

By reducing product variety

By moving high volume or dated products

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common consumer strategy during Cyber sales?

Ignoring sales alerts

Setting alerts for desired products

Shopping only in physical stores

Avoiding online shopping

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential future trend for Cyber sales duration?

Cyber Hour

Cyber Quarter

Cyber Year

Cyber Day