How E-Commerce Spreads Black Friday Bargains to the World

How E-Commerce Spreads Black Friday Bargains to the World

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

FREE Resource

The video features an interview with David Williams, Director of Customer Intelligence at ASOS. It covers ASOS's role in online retail, focusing on customer experience across digital channels. The discussion includes real-time visualization of global site activity, mobile shopping trends, and strategies for Black Friday and Cyber Weekend. ASOS's unique selling proposition is highlighted, emphasizing exclusive products and customer engagement. The video concludes with insights into future shopping trends.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the primary responsibility of the customer intelligence team mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has mobile traffic changed in the context of online shopping according to the discussion?

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OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends are observed in the usage of different devices throughout the day?

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OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are suggested to maintain customer spending during the Christmas season?

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OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the text suggest that the brand is building a destination for 20 somethings?

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OFF