Diversity and Inclusion Are at the Heart of Our Business, Says Ikea India CEO

The video discusses IKEA's approach to diversity and inclusion in India, focusing on gender equality in the workforce. It highlights the challenges faced in integrating women into the workforce and the initiatives like the Disha program to empower them. IKEA's progress in India is reviewed, emphasizing its long-term commitment and learning from the market. The video also covers IKEA's expansion plans, including new stores and online business strategies, aiming to become a multichannel retailer in India.

What is a key focus of IKEA's workforce strategy in India?

• Expanding to rural areas

• Achieving gender equality

• Increasing male employees

• Reducing costs

What was a major challenge IKEA faced when hiring women in India?

• Lack of interest in retail jobs

• Cultural norms against women working

• High salary demands

• Limited educational qualifications

What is the Disha program aimed at?

• Training women for commercial skills

• Building new IKEA stores

• Promoting online shopping

• Providing financial aid to families

How does IKEA view its business commitment in India?

• Seasonal and flexible

• Short-term and experimental

• Long-term and strategic

• Temporary and uncertain

What is IKEA's approach to retail in India?

• Opening stores only in rural areas

• Relying only on online sales

• Developing a multichannel strategy

• Focusing solely on large stores

What percentage of IKEA's future sales in India is expected to come from online business?

• 10-20%

• 20-30%

• 50-70%

• 30-50%

What is a potential benefit of IKEA's online expansion in India?

• Limiting product range

• Increasing store visits

• Enhancing customer convenience

• Reducing product prices