Facebook Parent Company Meta To End Sensitive Ad Targeting

The video discusses Facebook's changes in advertising policies, focusing on the exclusion of sensitive categories like race and political affiliation. Despite these changes, experts believe advertisers will continue to target audiences effectively. The move is seen as a response to regulatory pressures and upcoming elections. Financially, Facebook is unlikely to be affected significantly. The discussion also touches on public perception and potential future regulatory actions.

What categories will Facebook no longer allow advertisers to target users based on?

• Age and gender

• Location and interests

• Education and employment

• Sensitive categories like race and political affiliation

According to Abe Kasvot, what targeting method remains valuable to advertisers despite Facebook's changes?

• Location-based targeting

• Micro-targeting

• Demographic targeting

• Interest-based targeting

What percentage of Facebook's revenue is derived from advertising?

• 100%

• 98%

• 75%

• 50%

Why is Facebook making changes to its advertising strategy according to the discussion?

• To increase revenue

• To improve user experience

• To comply with upcoming regulations

• To attract more advertisers

What is the main reason Facebook is on the 'hot seat' globally?

• Whistleblower revelations

• Technical issues

• Increased competition

• Declining user base

What does the Facebook Audience Network refer to?

• A new social media platform

• A group of Facebook's top advertisers

• Ads that follow users across the internet

• A network of Facebook's partner companies

What was the public's reaction to Facebook's name change according to the poll?

• It was not widely noticed

• It worsened public perception

• It had no impact on public perception

• It significantly improved public perception