Facebook to Block Discriminatory Ads in Legal Accord

The transcript discusses a settlement involving Facebook and the ACLU, leading to changes in ad targeting practices. Ads for housing, employment, and credit can no longer be targeted based on gender, ZIP code, or age. Facebook will ensure compliance with non-discrimination laws and meet with plaintiff groups regularly. The company faced pressure from various organizations and lawsuits. The changes may affect advertisers but not significantly impact Facebook's revenue. Ongoing litigation against companies like Amazon and T-Mobile continues, and the execution of these changes will be closely monitored.

What are the new restrictions on ad targeting as part of Facebook's settlement?

• Ads cannot be targeted based on gender, ZIP code, or age.

• Ads can only be targeted to people over 18.

• Ads must be approved by the ACLU before being published.

• Ads can only be shown to people who have liked similar pages.

Which groups exerted pressure on Facebook to change its ad targeting practices?

• Only the Equal Employment Opportunity Commission

• Local neighborhood associations

• NAACP, fair housing groups, and members of the Senate

• Only the ACLU

What is a potential issue with digital ad targeting compared to traditional methods?

• Digital ads are more expensive to create.

• Digital ads can exclude certain groups from seeing them.

• Digital ads require more time to reach the audience.

• Digital ads are less effective than print ads.

What is the potential impact of the new ad targeting changes on advertisers?

• Advertisers will see an increase in ad performance.

• Advertisers will have more freedom in targeting.

• Advertisers will have to pay more for ads.

• Advertisers may find it harder to reach their desired audience.

What is the status of litigation against companies accused of discriminatory advertising on Facebook?

• Facebook has settled all disputes.

• Litigation is still ongoing against some companies.

• There are no lawsuits related to this issue.

• All lawsuits have been resolved.