How Candidates Are Using Pandora to Target the Youth

The video discusses the significant increase in digital ad spending by political campaigns, highlighting Pandora's role in targeting Latino voters through music and ads. It explains how Pandora uses data to tailor ads based on user preferences and demographics. The video also explores the impact of streaming radio on reaching young Latino voters, who are more likely to use mobile devices.

What is the projected digital ad spend for political campaigns this year?

• $200 million

• $2 billion

• $500 million

• $1 billion

Why has Pandora become a popular platform for targeting Latino voters?

• It offers free music streaming.

• It has invested in Latino and Hispanic music.

• It provides discounts for political ads.

• It is the only streaming service available.

How does Pandora determine a user's political affiliation?

• By their social media activity

• By their listening habits

• By their age

• By their location

What traditional medium is streaming radio encroaching upon?

• Billboards

• Traditional radio

• Print media

• Television

Why are young Latinos more likely to be reached through streaming services?

• They prefer watching TV.

• They avoid digital platforms.

• They use mobile devices extensively.

• They listen to traditional radio more.