T-Mobile's Legere on Customer Growth, Strategy and Competition

T-Mobile's Legere on Customer Growth, Strategy and Competition

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the company's market performance, highlighting significant growth in postpaid phone additions and market share. It covers the success of the Uncarrier campaign and the shift to new strategies, including online streaming and video innovations. The company faces competition from major players like AT&T and Verizon but emphasizes its unique customer-focused approach. Future plans include network expansion and leveraging 5G technology. Financial strategies involve maintaining strong cash flow and brand strength, with potential for further growth and investment.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of postpaid phone growth did the company capture in 2017?

80%

70%

60%

50%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's new venture in the video streaming space?

Netflix on Us

Layer Three TV

DIRECTV Now

Binge On

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company plan to integrate smartphones with TV content?

By merging social media with TV content

By offering free TV channels

By partnering with cable companies

By creating a new smartphone app

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What major acquisition by AT&T is mentioned as declining?

AOL

DIRECTV

Go90

Yahoo

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What spectrum did the company recently acquire to enhance its 5G capabilities?

28 GHz

600 MHz

700 MHz

2.5 GHz

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's approach to financial growth?

Issuing more shares

Reducing operational costs

Increasing debt

Organic migration and share buybacks

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company differentiate itself from competitors like AT&T and Verizon?

By acquiring more companies

By expanding internationally

By focusing on customer pain points

By offering lower prices