Frozen' Tour Heats Up Around the Nation

The transcript discusses the unprecedented success of Frozen on Ice, highlighting its ticket sales and merchandise popularity. It explores the business model of Feld Entertainment as a Disney licensee and the impact of Frozen's success on other shows. Future plans include expanding Frozen's reach and leveraging its success for new productions. The discussion also covers pricing strategies and the potential for new shows with emotional music and strong characters.

What was the initial response to the ticket sales for Frozen on Ice?

• Sales were slow initially.

• 10,000 tickets were sold in the first hour.

• Only a few tickets were sold in the first day.

• Tickets sold out in a week.

What is the primary demographic for Frozen on Ice?

• Teenagers

• Senior citizens

• 8-year-old girls

• Adults

How much does an Olaf mug typically cost?

• $30 to $35

• $12 to $15

• $5 to $8

• $20 to $25

What type of business relationship does Feld Entertainment have with Disney?

• Feld is a licensee of Disney.

• They are partners.

• They have no relationship.

• They are competitors.

What has Feld Entertainment learned from the success of Frozen on Ice?

• To reduce the number of shows.

• To incorporate successful elements into other shows.

• To focus only on Frozen products.

• To stop producing other Disney on Ice shows.

What is the expected duration of the Frozen on Ice tour?

• 2 years

• 1 year

• 10 months

• 5 months

How does Feld Entertainment determine ticket prices for Frozen on Ice?

• Prices are set by Disney

• Prices are the same for all shows

• Dynamic pricing based on market demand

• Fixed pricing