Aston Martin CEO Says Company, Brand Tied to U.K. Regardless of Brexit

The transcript discusses the luxury car market, focusing on Aston Martin's growth, competition, and brand differentiation. It highlights the impact of Brexit on the UK brand and addresses financial challenges and growth strategies. The introduction of electric vehicles and the launch of the new brand Leganza are also covered, emphasizing the shift towards sustainable luxury cars.

What was the percentage increase in Aston Martin's revenue last year?

• 30%

• 25%

• 20%

• 35%

How does Aston Martin differentiate itself from competitors like Ferrari and Lamborghini?

• By focusing on affordability

• By emphasizing the beauty of its cars

• By offering the fastest cars

• By producing cars in multiple countries

What is Aston Martin's stance on manufacturing post-Brexit?

• They are committed to manufacturing in the UK

• They will increase production in Europe

• They will reduce production due to Brexit

• They plan to move production outside the UK

What is the ultimate volume ambition for Aston Martin?

• 10,000 units

• 12,000 units

• 16,000 units

• 14,000 units

What is the primary focus of the Lagonda brand?

• Battery electric vehicles

• Gasoline engines

• Diesel engines

• Hybrid vehicles

Who is the target customer for the Lagonda brand?

• A young student

• A professional athlete

• A retired individual

• A successful tech business owner

What is a key advantage of selling high-end electric cars according to Aston Martin?

• Lower production costs

• Easier market entry

• Higher ability to absorb battery costs

• Faster production times