The Apple Watch: Success or Failure?

The transcript discusses Apple's recent earnings report, highlighting a decline in revenue due to decreased iPhone sales. The Apple Watch, despite being a new product, has mixed reviews with some considering it a success and others not. Consumer surveys reveal that while many find the Apple Watch useful, its high price is a major deterrent. Fluent, a marketing company, conducts surveys to gauge consumer interest and uses this data to inform advertising strategies. The discussion also touches on the high expectations for Apple products and the challenges of meeting them.

What was the percentage decline in Apple's revenue as mentioned in the transcript?

• 15%

• 13%

• 10%

• 20%

What is the main reason cited for the decline in iPhone shipments in China?

• Lack of new features

• Economic downturn

• Increased competition

• High pricing

According to the transcript, what percentage of Americans consider the Apple Watch a successful product?

• 25%

• 50%

• 75%

• 100%

What is the primary reason consumers did not purchase the Apple Watch?

• Lack of features

• Too expensive

• Not standalone

• Poor design

What percentage of Apple Watch owners use it for health and fitness monitoring?

• 60%

• 70%

• 80%

• 50%

What is the main focus of Fluent's consumer surveys?

• Advertising strategies

• Consumer preferences

• Product pricing

• Market trends

What challenge does Apple face due to its past successes?

• High production costs

• Increased competition

• High consumer expectations

• Limited market reach