L'Oreal CEO Agon on China Sales Boost, New Chief

L'Oreal CEO Agon on China Sales Boost, New Chief

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses L'Oreal's growth in China, particularly in Hainan Island, which has become a major retail destination due to travel restrictions. It highlights the recovery of the makeup market in countries like the UK, Israel, and the US, while Western Europe faces challenges due to prolonged lockdowns. Skincare trends continue to rise, and the company maintains strong ethical principles amidst brand activism. The transcript concludes with leadership transition advice for the incoming CEO.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has contributed to the growth of L'Oreal's business on Hainan Island?

Partnerships with local brands

Increased international travel

Tax-free shopping opportunities

New product launches

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor is aiding the recovery of the makeup category in countries like the UK and Israel?

Introduction of new makeup products

Increased online shopping

Easing of lockdown restrictions

Celebrity endorsements

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major reason for the decline in revenues in Western Europe?

Decreased online sales

High competition

Prolonged lockdowns

Lack of new products

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is expected to continue as people return to normalcy post-pandemic?

Decrease in skincare consumption

Decline in beauty product sales

Increase in makeup sales

Continued growth in skincare

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advice is given to the new leadership at L'Oreal?

Ignore global trends

Prioritize cost-cutting measures

Be yourself and adapt to changes

Focus solely on product innovation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does L'Oreal navigate societal issues according to the transcript?

By focusing only on profits

By following competitors' actions

By avoiding any stance

By standing firm on ethical principles

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in the success of L'Oreal's active cosmetic brands?

Aggressive marketing campaigns

Exclusive partnerships with influencers

Lower prices compared to competitors

Consumer demand for healthy products