Swarovski Adapts Heritage, History to a Changing World

The video discusses Swarovski's rich heritage, its role in the fashion industry, and its commitment to creativity and sustainability. As a family business, Swarovski values its history and aims to maintain its unique position in the market. The company measures success not only by financial metrics but also by the positive impact on consumers. Despite market competition, Swarovski remains focused on innovation and adapting to consumer needs, with a strong emphasis on sustainability and empowering women.

What was Swarovski's first product when the company was founded in 1895?

• Crystal figurines

• Jewelry stones

• Retail shop items

• Fashion accessories

Which designer did Swarovski collaborate with as part of its initiative to support emerging talent?

• Giorgio Armani

• Coco Chanel

• Alexander McQueen

• Ralph Lauren

What is a key selling point for Swarovski as a family business?

• Mass production

• Limited product range

• Heritage and strong values

• Low prices

How does Swarovski measure its success beyond financial metrics?

• Social media followers

• Positive impact on consumers

• Annual sales growth

• Number of stores

What was the original motto of Swarovski's founder regarding luxury?

• Exclusive designs

• Affordable luxury

• Diamonds for everyone

• Luxury for the elite

How does Swarovski view the overcrowded luxury market?

• As an opportunity for better products

• As a disadvantage

• As a threat to their business

• As a reason to lower prices

Which region is identified as the fastest growing market for Swarovski?

• Asia

• North America

• Europe

• South America