L'Oreal CEO Sees 'Minimal Impact' From Trade War, Calls U.S. Market 'Flat'

L'Oreal CEO Sees 'Minimal Impact' From Trade War, Calls U.S. Market 'Flat'

Assessment

Interactive Video

Business

University

Hard

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The video discusses L'Oreal's local production strategies and the minimal impact of the trade war on its operations. It highlights the flat US market despite a strong economy and emphasizes Asia's role as a growth engine. L'Oreal's strategies include media investment and millennial recruitment. The partnership with Alibaba for acne solutions and customization trends are explored. Sustainability efforts and the Notre Dame donation are also discussed.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason L'Oreal believes the trade war will have minimal impact on their business?

They rely heavily on exports.

They have diversified product lines.

They produce locally for each market.

They have strong international partnerships.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region has become the number one for L'Oreal in terms of business?

Europe

North America

Asia

South America

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of young Chinese reportedly have acne issues, according to the video?

80%

70%

60%

50%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key trends L'Oreal is focusing on to enhance customer experience?

Price reduction

Increased advertising

Customization

Mass production

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is L'Oreal's approach to reducing plastic usage?

Switching to metal containers

Eliminating packaging altogether

Partnering with startups to dissolve plastic

Using more glass bottles

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did L'Oreal respond to criticisms regarding their donation to Notre Dame?

They increased the donation amount.

They chose not to respond, believing history will judge their actions.

They redirected funds to other causes.

They issued a public apology.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What recognition did L'Oreal receive for their sustainability efforts?

Best Global Brand

Leader in Corporate Social Responsibility

Most Sustainable Company in the World

Top Innovator in Cosmetics