TED: Luxury, not landfill — the waste-free future of fashion | Joon Silverstein

The video discusses the concept of waste, highlighting its role in human progress and its environmental impact. It focuses on the fashion industry's waste problem and introduces Cochtopia, a Coach sub-brand aiming to pioneer a circular fashion system. The video explains how waste can be made visible and valuable, and how innovative design can use waste materials. It emphasizes the importance of designing out waste to create sustainable products, ultimately advocating for a circular economy where waste fuels progress.

What is one of the main reasons waste has become a significant threat to our existence?

• The widespread use of disposable items

• The invention of reusable products

• Increased recycling efforts

• The reduction in global waste production

How much has fashion consumption increased over the past 20 years?

• 200%

• 300%

• 400%

• 500%

What is Cochtopia's primary goal in the fashion industry?

• To reduce the cost of luxury fashion

• To increase the production of new materials

• To pioneer a circular fashion system

• To improve the linear fashion system

What was a significant challenge faced when designing with waste?

• Finding enough waste materials

• Maintaining a consistent color palette

• Reducing the cost of production

• Increasing the speed of manufacturing

What pattern did Cochtopia create to manage the unpredictability of raw material supply?

• Polka dot pattern

• Floral pattern

• Striped pattern

• Checkerboard pattern

What realization did the narrator have about the natural grain of leather?

• It should be trimmed away for uniformity

• It is a defect that needs correction

• It represents a high-quality feature

• It should be hidden in the final product

What is the carbon footprint reduction achieved by the new bag made from waste?

• 69%

• 59%

• 49%

• 39%

What is the price reduction of the new bag compared to the quilted tabby?

• 46%

• 56%

• 66%

• 36%

What is the ultimate vision for the future of fashion according to the narrator?

• A linear model of growth

• A reduction in fashion consumption

• An increase in luxury fashion production

• A circular model of progress

What does the narrator believe about the steps being taken in fashion?

• They are unnecessary and costly

• They are imperfect but necessary

• They are a temporary solution

• They are perfect and complete