Whats Key to Being Competitive in Home Shopping TV?

The transcript discusses Evine Live's strategy to compete in the TV shopping industry by focusing on proprietary and exclusive brands, integrating entertainment, and leveraging its presence in 87 million homes. The company aims to redefine itself as a digital commerce entity, emphasizing unique products and personalities over celebrity endorsements. The discussion highlights the importance of creating a compelling shopping experience that combines entertainment and exclusivity, differentiating Evine Live from competitors like QVC and HSN.

What is the key strategy for Evine Live to remain competitive in the TV shopping industry?

• Creating proprietary and exclusive brands

• Partnering with Amazon

• Offering the lowest prices

• Expanding logistics capabilities

How does Evine Live differentiate itself in the market?

• By focusing solely on celebrity endorsements

• By reducing prices to compete with Amazon

• By offering a wide range of generic products

• By combining merchandising with entertainment

What aspect does Evine Live emphasize to compete with QVC and HSN?

• Logistics and delivery speed

• Celebrity endorsements

• Shopping-centric entertainment

• Price matching with competitors

What is a significant advantage Evine Live has in the digital commerce space?

• Lower barriers to entry

• Access to 87 million television homes

• Focus on logistics and supply chain

• Exclusive partnerships with Amazon

How does Evine Live plan to create unique offerings?

• By reducing product prices significantly

• By developing unique products and personalities

• By collaborating with celebrities like J Lo

• By focusing on logistics improvements

What is Evine Live's approach to using personalities in their business model?

• They create stars from interesting, undiscovered individuals

• They only use well-known celebrities

• They rely heavily on celebrity endorsements

• They avoid using any personalities

What is the main focus of Evine Live's digital commerce strategy?

• Competing on logistics with Amazon

• Offering the lowest prices in the market

• Providing a unique shopping experience

• Expanding their physical store presence