Hongkong & Shanghai Hotels Is Very Long-Term Looking Company, CEO Says

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Business, Life Skills
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What has allowed the Peninsula Hotel to increase room rates in Hong Kong?
A new marketing strategy
A decrease in competition
The return of Mainland Chinese travelers and strong international markets
Government subsidies
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is considered the Peninsula Hotel's competitive advantage?
Its large number of hotels worldwide
Its partnership with other hotel chains
Its focus on super luxury and understanding of the Asian market
Its low-cost pricing strategy
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has the Peninsula Hotel's customer base changed over the years?
It has become more concentrated on Japanese travelers
It has diversified to include customers from various regions
It has focused solely on European travelers
It has decreased in size
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key aspect of the Peninsula Hotel's business model?
Focusing on a small number of high-quality hotels
Owning and operating a large number of hotels
Offering budget accommodations
Partnering with Airbnb
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the Peninsula Hotel plan to maintain its market position?
By merging with other hotel chains
By focusing on quality and exclusivity
By expanding rapidly
By reducing room rates
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the Peninsula Hotel's approach to potential trade wars?
Reducing operations in affected regions
Relying on leisure travel and maintaining quality
Increasing marketing efforts
Focusing solely on business travel
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the Peninsula Hotel's target customer segment known as?
The frequent flyer
The corporate traveler
The unmanaged traveler
The budget traveler
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