The Man Behind Starbucks Reveals How He Changed the World

The transcript outlines the evolution of Starbucks from its early days when coffee culture was dominated by instant coffee. It describes the founder's first experience with Starbucks coffee and his career journey from Xerox to Starbucks. Inspired by Italian coffee culture, he transformed Starbucks into a global brand, emphasizing high-quality coffee and creating a community-focused coffee experience. The narrative highlights the challenges and strategic decisions that led to Starbucks' success.

What type of coffee were people primarily drinking before Starbucks became popular?

• Turkish coffee

• Cold brew

• Instant coffee

• Espresso

Where did the narrator grow up, which influenced his understanding of different worlds?

• Seattle

• Brooklyn

• Los Angeles

• Chicago

What inspired the narrator to change Starbucks' business model?

• A conference in Germany

• A trip to France

• A visit to Italy

• A seminar in Japan

What was the initial reaction of Starbucks' founders to the narrator's vision of coffee bars?

• They immediately accepted it

• They were indifferent

• They rejected it

• They partially agreed

How many stores did Starbucks have when the narrator acquired it?

• Six

• Three

• Fifteen

• Ten

What was the purchase price of Starbucks when the narrator bought it?

• $3.8 million

• $2.8 million

• $4.8 million

• $1.5 million

What was a key factor in Starbucks' ability to define the coffee industry?

• Low prices

• High-quality Arabica beans

• Fast service

• Unique store locations