Starbucks busca una sacudida en el segundo trimestre

The video discusses Starbucks' recent sales decline, highlighting challenges such as reduced mall traffic and increased remote work. While morning sales remain strong, afternoon sales struggle due to food quality issues. Starbucks is focusing on expanding in China to counteract U.S. market saturation, but faces political and consumer challenges there.

What are some factors contributing to Starbucks' declining sales?

• Increased competition from local coffee shops

• Reduced mall visits and remote work trends

• Higher coffee prices

• Lack of new product launches

Why has Starbucks struggled to increase afternoon sales?

• Their food offerings are not appealing enough

• They close earlier in the afternoon

• They have not effectively marketed their afternoon specials

• Their coffee quality decreases in the afternoon

What has been a long-standing problem for Starbucks in terms of product offerings?

• Inability to innovate new coffee flavors

• Challenges in making their food offerings appealing

• Lack of seasonal promotions

• Inconsistent service quality

What strategy has Starbucks employed to address market saturation in the US?

• Expanding into the Chinese market

• Increasing the number of stores in the US

• Introducing new coffee flavors

• Reducing prices of their products

What is a potential risk for Starbucks in the Chinese market?

• Lack of interest in coffee among Chinese consumers

• High operational costs in China

• Political risks and consumer perception

• High competition from local Chinese coffee brands