Starbucks Plans to Start Nationwide Delivery in China

The video discusses Starbucks' performance in China and the US, highlighting the missed sales estimates in China, which is a key growth market. The US market faces saturation and competition, leading to a shift in focus towards China. The company plans to introduce national delivery in China and considers TV ads in the US. The feasibility of capturing the total addressable market in China is questioned, with concerns about the impact of trade tensions on US brands.

What was the key issue with Starbucks' same store sales in China?

How does Starbucks plan to address competition in the Chinese market?

What are the implications of the US market not being a growth market for Starbucks?

What concerns were raised regarding the total addressable market (TAM) for Starbucks in China?

What factors are affecting U.S. consumer brands in China according to the discussion?