Consumers Shifting to Ready-to-Eat Meals: Market Kurly CEO

The video discusses the impact of rising food prices on businesses, highlighting the need for efficient supply chain management and technology investment. It explores consumer trends shifting towards ready-to-eat products and the company's plans for an IPO to fund further technological and logistical advancements. The company focuses on expanding its product range and strengthening its position in the home market. Profitability is achieved in mature markets, with a sustainable business model. The video also addresses the challenges faced by female leaders in the startup scene, emphasizing the need for societal and familial support.

What is a key strategy for businesses to manage rising food prices effectively?

• Increase product prices

• Invest in technology for efficient supply chain management

• Reduce product quality

• Expand to new markets

How are consumer trends shifting in response to rising food prices?

• Towards luxury food items

• Towards organic products

• Towards bulk buying

• Towards ready-to-eat and ready-to-cook products

What is the company's approach to timing their IPO?

• Launch as soon as possible

• Wait for optimal market conditions

• Ignore market conditions

• Focus on domestic market only

What percentage of the company's total GMP is accounted for by non-grocery products?

• 30%

• 20%

• 40%

• 10%

What is the company's focus regarding market expansion?

• Expanding internationally

• Diversifying into unrelated industries

• Focusing on the home market

• Entering the luxury market

In which market is the company already profitable?

• Newly developed regions

• Core Seoul metropolitan areas

• International markets

• Rural areas

What is a significant challenge for female entrepreneurs in South Korea's startup scene?

• Limited access to technology

• Lack of business ideas

• Insufficient societal and familial support

• High competition