Why Harley Is Spinning Off Its EV Unit Via SPAC

The video discusses Harley-Davidson's new direction with Livewire, focusing on electric motorcycles. It highlights the market's readiness for growth, the unique sound experience of electric bikes, and Harley-Davidson's future plans. The company aims to lead in electrification while maintaining its traditional offerings. Supply chain issues are minimal, and global expansion is underway.

What strategic decision did Harley-Davidson make to lead in the electric motorcycle market?

• They decided to merge with another company.

• They created a separate division for Livewire and took it public.

• They stopped producing traditional motorcycles.

• They partnered with a car manufacturer.

What is the expected trend for the electric motorcycle market in the next decade?

• It is expected to grow rapidly.

• It will remain stagnant.

• It will decline due to lack of interest.

• It will grow slowly due to technological limitations.

How does the sound of an electric motorcycle compare to a traditional Harley-Davidson?

• Electric motorcycles are completely silent.

• Electric motorcycles have a sound similar to a jet engine.

• Electric motorcycles sound like a traditional V twin.

• Electric motorcycles have no unique sound.

What is Harley-Davidson's plan for their combustion engine motorcycles?

• They will only sell them in the US.

• They will continue to innovate and improve them.

• They plan to phase them out immediately.

• They will replace them with electric models.

What market opportunities does Harley-Davidson see for their motorcycles?

• Only in the US market.

• Primarily in Europe.

• Only in China.

• In both emerging markets and established ones.

How has the supply chain affected the production of Livewire bikes?

• Production has been severely disrupted.

• There have been no interruptions in production.

• Production has stopped completely.

• Production is delayed by several months.

What is the focus of Livewire's dealer network expansion?

• Partnering with car dealerships.

• Focusing on rural areas.

• Expanding only in the US.

• Building a global network with a digital approach.