Harley Rises on Overseas Shift Allaying $100M EU Tariff Hit

Harley-Davidson plans to bypass $100 million in tariffs by moving some production to Thailand, reducing EU tariffs from 31% to 6%. This move is part of a broader strategy to counteract retaliatory tariffs on US products like bourbon and jeans. Despite this relief, Harley-Davidson still struggles with demand, particularly among younger demographics. The company is betting on its new electric bike, LiveWire, to attract a different type of buyer, though its high price point remains a concern.

What is the significance of the tariff rate reduction from 31% to 6% for Harley Davidson?

What is the expected price point for Harley Davidson's new electric bike?