Zhenmeat's Lu on China's Plant-Based Meat Industry, Competition with U.S. Rivals

Jen Meat, a Beijing-based startup, focuses on plant-based meat for the Chinese market. They have developed products using pea protein to mimic pork, targeting restaurants and food companies. The swine fever has increased interest in plant-based alternatives. Despite competition from companies like Impossible Foods and Beyond Meat, Jen Meat sees potential in partnerships and aims to change consumer perceptions. They are currently seeking funding and have plans for future growth.

What is the primary focus of Jen Meat as a startup?

• Exporting traditional Chinese cuisine

• Developing plant-based meat for the Chinese market

• Manufacturing dairy alternatives

• Producing animal-based meat products

How has swine fever influenced the plant-based protein sector in China?

• It has had no impact on the sector

• It has led to a decline in plant-based food companies

• It has decreased interest in plant-based proteins

• It has doubled the effect on the plant-based food sector

What percentage of the dairy market in China is substituted by plant-based drinks?

• 15%

• 10%

• 20%

• 5%

What is one of the main challenges Jen Meat faces in the Chinese market?

• Limited access to raw materials

• Changing consumer perception about plant-based protein

• High production costs

• Lack of interest in plant-based foods

Why is volume production important for Jen Meat?

• To reduce costs

• To improve product quality

• To meet the demands of large restaurants

• To increase brand recognition

What is Jen Meat's current funding goal?

• 2,000,000 to 3,000,000 USD

• 3,000,000 to 4,000,000 USD

• 500,000 to 1,000,000 USD

• 1,000,000 to 2,000,000 USD

Is Jen Meat considering an IPO in the near future?

• They are not interested in an IPO

• They have already started the process

• No, it's too early

• Yes, they are planning it soon