The History of LEGOs

The history of LEGO is marked by challenges and innovations. Founded by Ole Kirk Christiansen, the company faced early setbacks, including fires and economic hardships. Despite these, Christiansen's persistence led to the creation of popular wooden toys and eventually the iconic LEGO bricks. The transition from wood to plastic was pivotal, with the introduction of the LEGO system of play. Legal battles and market competition posed challenges, but strategic licensing and media ventures, like The LEGO Movie, helped LEGO regain its footing and continue its legacy.

What was the first popular toy created by Ole Kirk Christiansen?

• A wooden duck with wheels

• A plastic tractor

• A wooden train set

• A plastic brick set

What material did LEGO shift to after World War II?

• Metal

• Plastic

• Glass

• Rubber

Who was the original creator of the brick design that inspired LEGO?

• Ole Kirk Christiansen

• Hilary Fisher Page

• Gottfried Christiansen

• Jorgen Vig Knudstorp

What was the key innovation introduced by Godtfred Christiansen?

• The LEGO Theme Parks

• The LEGO Movie

• The LEGO Video Games

• The LEGO System of Play

Which company legally challenged LEGO in the early 1980s?

• Tyco Industries

• Mattel

• Best-Lock

• Mega Bloks

What was one of the first licensed themes LEGO introduced in 1999?

• Marvel Superheroes

• Star Wars

• Disney Princess

• Harry Potter

What was a major reason for LEGO's financial struggles in the early 2000s?

• Poor marketing

• Limited product range

• Lack of innovation

• Overzealous investing

Who became the first non-family CEO of LEGO?

• Kjeld Kirk Christiansen

• Jorgen Vig Knudstorp

• Gottfried Christiansen

• Ole Kirk Christiansen

What was a significant factor in LEGO's recovery in the mid-2000s?

• Reducing product lines

• Increased wooden toy production

• Outsourcing production

• New theme parks

What was the impact of 'The LEGO Movie' on the company?

• It led to financial losses

• It was a commercial failure

• It had no significant impact

• It boosted the company's bottom line