Turner CEO on AT&T-Time Warner Deal, CNN and Content Strategy

The transcript discusses the launch of a new sports streaming service, focusing on soccer and potential business models like subscription and pay-per-view. It explores expansion into other Turner programs and OTT services like Boomerang and Filmstruck. The potential AT&T merger is highlighted for its strategic benefits, including advertising and mobile growth. CNN's position in cable news is examined, emphasizing its sustainability and competition with Fox News and MSNBC. Finally, the adaptation of content for mobile and the pipeline of original programming, including the premiere of 'The Alienist' on TNT, are discussed.

What is the primary sport that the new streaming service has acquired rights for?

• Baseball

• Tennis

• Soccer

• Basketball

Which existing Turner product is a classic movie service?

• Boomerang

• Filmstruck

• HBO Max

• Cartoon Network

What is one of the expected benefits of the AT&T merger for Turner?

• More cable channels

• Enhanced advertising opportunities

• Increased sports rights

• Reduced content costs

How did CNN perform in terms of ratings in 2017?

• It was not in the top 20 networks

• It lost significant viewership

• It was a top ten ad-supported cable network

• It had its worst year ever

What is a strategy Turner is considering for adapting content for mobile audiences?

• Increasing show length

• Slicing up shows into shorter formats

• Focusing only on live sports

• Reducing the number of shows

What is the approximate annual budget Turner spends on programming?

• $6 billion

• $4 billion

• $2 billion

• $1 billion

Which upcoming project is Turner particularly proud of?

• The Alienist

• Game of Thrones

• The Crown

• Stranger Things