Audi CEO Abraham Schot at Frankfurt Auto Show (Full Archive)

The transcript discusses Audi's future in electric vehicles, highlighting plans for new models and market trends. It covers Audi's unique selling points, infrastructure challenges, and the importance of collaboration with governments. The discussion also touches on autonomous driving, trade wars, and leadership values at Audi. Finally, it emphasizes the role of motorsport in brand positioning.

What is Audi's plan for the number of electric and hybrid cars by 2025?

• 25 full electric and 5 hybrids

• 20 full electric and 10 hybrids

• 15 full electric and 15 hybrids

• 30 full electric and 20 hybrids

Which market is described as 'regulated green' in the context of electric vehicles?

• Indian market

• European market

• US market

• Chinese market

What is one of the unique selling points of Audi's electric vehicles?

• They are the smallest in size

• They have the longest range

• They offer a combination of luxury, quality, and technology

• They are the cheapest in the market

What is a major issue for electric vehicle adoption according to the transcript?

• Lack of consumer interest

• High production costs

• Insufficient infrastructure

• Limited battery life

Why is collaboration with other companies and governments important for Audi?

• To reduce production costs

• To improve infrastructure and autonomous driving technology

• To increase brand recognition

• To expand into new markets

What is a key aspect of the company culture that the manager wants to promote?

• Focus on profits

• Aggressive marketing

• Openness and integrity

• Strict hierarchy

How does Audi view the role of motorsports in its brand strategy?

• As a separate business

• As an outdated practice

• As a vital marketing tool

• As a minor aspect