Blackberry Passport Squares Return to Business

Blackberry Passport Squares Return to Business

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses BlackBerry's strategy to remain relevant by focusing on its retro design and keyboard, which are favored by loyal users. The company aims to position itself in secure markets like hospitals and government, leveraging its strong security reputation. The discussion highlights BlackBerry's potential as an acquisition target, comparing it to Nokia's trajectory. The future of BlackBerry hinges on its ability to gain market traction and possibly be acquired by a larger tech company.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered a unique selling point for BlackBerry devices?

Facial recognition

Voice recognition

Physical keyboard

Touchscreen interface

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What analogy is used to describe BlackBerry's current state under Chen's leadership?

A ship sailing smoothly

A car in need of repair

A patient on dialysis

A bird learning to fly

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which sector is BlackBerry aiming to dominate with its security features?

Consumer electronics

Enterprise

Retail

Healthcare

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor that could make BlackBerry an attractive acquisition target?

Its focus on high-end products

Its reputation for security

Its large consumer base

Its strong brand recognition

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is mentioned as a potential buyer for BlackBerry?

Apple

Microsoft

Samsung

Amazon

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential outcome for BlackBerry if it fails to gain market traction?

It will launch new products

It will be acquired

It will become a market leader

It will expand into new markets

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a challenge BlackBerry faces in the market according to the discussion?

Limited distribution channels

Lack of innovation

Inability to gain sales traction

High production costs