GoPro CEO Woodman Says 'We Took on Too Much' in 2016

The video discusses GoPro's journey through layoffs in 2017, exploring new business ventures, and the challenges faced in the drone market. Initially, GoPro attempted to diversify its offerings, but realized the importance of focusing on its core mission of helping people capture and share experiences. The company faced issues with its drone products due to a design flaw and an overestimated market size. By refocusing on its core strengths, GoPro returned to profitability.

What analogy is used to describe the difficulty of succeeding in new business areas?

• A teacher becoming a doctor

• An All-Star pitcher playing quarterback

• A musician turning into an artist

• A chef trying to become a pilot

What was one of the main reasons GoPro struggled when trying to become a media company?

• Inadequate marketing strategies

• Lack of financial resources

• Poor customer service

• Insufficient focus on core skills

What is GoPro's core purpose according to the transcript?

• To manufacture high-quality drones

• To help people capture and share experiences

• To become a leading media company

• To dominate the consumer electronics market

What was the initial problem with GoPro's drones?

• The camera quality was poor

• The battery hinge was made of plastic

• The drones were too heavy

• The drones were too expensive

Why did GoPro decide to exit the consumer drone market?

• The market was too competitive

• They wanted to focus on media production

• They faced legal issues

• The market was not as large as expected