Amazon's Echo Speaker a Best Seller on Prime Day

Amazon's Echo Speaker a Best Seller on Prime Day

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Social Studies

University

Hard

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The transcript discusses Amazon's Prime Day, highlighting its success without specific sales numbers. It notes the emphasis on Amazon Echo products and discounts, aiming to boost Prime membership. The impact on other retailers, especially small ones in shopping malls, is significant due to the shift towards online shopping. The discussion also touches on consumer behavior and the strategic importance of Prime Day for Amazon's fourth-quarter sales.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was notable about Amazon's Prime Day compared to their fourth quarter sales?

It was less successful than the fourth quarter.

It did not meet expectations.

It was their biggest sales day ever, even surpassing the fourth quarter.

It was only successful in certain regions.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product was highlighted as the best-selling item during Prime Day?

Amazon Kindle

Amazon Fire Stick

Amazon Prime Membership

Amazon Echo

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the average discount percentage reported by Market Track during Prime Day?

30%

40%

50%

20%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for Amazon offering steep discounts on Echo products?

To attract more subscribers to Amazon Prime

To promote a new product line

To clear out old stock

To compete with Walmart

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Amazon's strategy affecting small retailers and shopping malls?

It has no impact on them.

It is causing them to thrive.

It is putting them under significant pressure due to online competition.

It is helping them increase foot traffic.