Amazon Bookstore Makes NYC Debut

Amazon Bookstore Makes NYC Debut

Assessment

Interactive Video

Business

University

Hard

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Since 2015, Amazon has opened several physical bookstores in major cities, offering a new way for customers to discover books. These stores feature bestsellers and highly-rated books, with prices accessible via the Amazon app. Additionally, Amazon uses these stores to showcase its gadgets, like Kindle and Echo, allowing customers to experience smart home technology. Despite its dominance in online book sales, Amazon's physical stores represent a small fraction of its revenue. Interestingly, some of these stores are located where former bookstore chains like Borders once operated.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Amazon's physical bookstores?

Competing with local libraries

Selling discounted books

Providing a space for book clubs

Offering a new way to discover books

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What feature do Amazon's bookstores offer to help customers find book prices?

Asking a store employee

Scanning the book cover with the Amazon app

A price list at the entrance

Price tags on each book

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which Amazon gadget is highlighted in the bookstores for promoting a smart home?

Amazon Echo

Amazon Fire Stick

Amazon Prime Video

Amazon Basics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant reason for Amazon's physical stores, despite its online success?

To increase online sales

To provide a physical presence for customer interaction

To compete with grocery stores

To reduce shipping costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is ironic about the location of one of Amazon's bookstores?

It is located in a former Amazon warehouse

It is next to a Barnes and Noble

It is in a mall that banned online shopping

It was previously a Borders bookstore