Differentiation Strategy

The video tutorial discusses competitive strategy, starting with organizational strategy, which includes a company's mission, vision, and values. It explains how companies adopt competitive strategies to compete in the market. The concept of differentiation strategy, introduced by Michael Porter, is highlighted, focusing on creating unique value propositions. The tutorial emphasizes that competitive advantage is temporary, with patents being a long-lasting but still temporary form. Continuous efforts in differentiation are necessary to maintain a competitive edge.

What is the primary focus of organizational strategy?

• To define the company's mission, vision, and values

• To determine the pricing strategy

• To create a financial forecast

• To establish a marketing plan

Who introduced the concept of differentiation strategy?

• Henry Mintzberg

• Michael Porter

• Clayton Christensen

• Peter Drucker

Which of the following is NOT a way to differentiate a product?

• Improving its quality

• Increasing its speed

• Making it more expensive

• Enhancing its usability

What is the ultimate goal of a differentiation strategy?

• To expand into new markets

• To gain a competitive advantage

• To reduce production costs

• To increase employee satisfaction

Which of the following is considered a long-lasting competitive advantage?

• A unique marketing campaign

• A patent

• A large customer base

• A strong brand image