Can Groupon Crack the Code of Local?

The video discusses Groupon's strategic pivot from email-based deals to an ecommerce marketplace model, emphasizing the growth of mobile as a primary traffic source. It highlights the competitive landscape, noting the importance of a dual-sided marketplace with significant supply. Groupon's unique position is bolstered by its large merchant base and mobile app downloads, which enhance its local market penetration.

What was the primary source of traffic for Groupon after its strategic shift?

• Mobile

• Email

• Desktop

• Social Media

What percentage of Groupon's revenue was initially coming from email?

• 10%

• 30%

• 70%

• 50%

What makes Groupon unique in the competitive e-commerce space?

• Exclusive products

• Fast delivery

• Large merchant base

• Low prices

How many merchants does Groupon have on a global basis?

• 1,000

• 10,000

• 100,000

• 300,000

What is crucial for Groupon's success in the local market?

• Mobile density and proximity

• High discounts

• Celebrity endorsements

• International expansion