Gap CEO Art Peck on Improving Company Diversity

Gap CEO Art Peck on Improving Company Diversity

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the importance of diversity in a company, highlighting gender and racial diversity among employees and in advertising. CEO Art Peck emphasizes the company's commitment to inclusivity, mentioning initiatives like Old Navy Plus to cater to diverse body types. The company aims to reflect the modern world in its advertising, promoting mixed race and same-sex couples. Peck acknowledges areas for improvement, particularly in racial diversity and board representation, while celebrating achievements in gender equality and pay equity.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the company's global employees are women?

80%

69%

74%

50%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What motivated the company to expand its product range to include plus sizes?

Customer complaints

Competitor analysis

Employee advocacy

Market research

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What area does the company acknowledge needing improvement in, despite its success in gender diversity?

Customer service

Racial diversity

Product quality

Environmental sustainability

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's approach to diversity on its board?

Focusing solely on gender diversity

Increasing gender and racial diversity

Maintaining current diversity levels

Prioritizing financial expertise over diversity

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the public react to the company's advertisement featuring two men in the same T-shirt?

It was largely criticized

It led to a boycott

It received overwhelming support

It was ignored

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key values of the company's brands as reflected in their advertising?

Luxury

Exclusivity

Democracy

Minimalism

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view the impact of diversity in advertising on its customer base?

It has no impact

It negatively affects sales

It positively influences customer diversity

It confuses customers