Marketing - What kinds of Data can we use

The video tutorial discusses how marketers use data to make informed decisions. It explains the difference between secondary and primary data, highlighting sources like the Internet, company records, and public records for secondary data. For primary data, it covers methods such as surveys, checkout scanners, and observations. The tutorial emphasizes the importance of both data types in guiding marketing decisions.

What is a common source of secondary data for marketers?

• Surveys

• Checkout scanners

• Observations

• Internet

Which of the following is NOT a form of secondary data?

• Company records

• Internet data

• Survey results

• Public records

When is primary data necessary for marketers?

• When secondary data is too expensive

• When secondary data is too complex

• When secondary data is unavailable

• When secondary data is outdated

Which method is NOT used to collect primary data?

• Surveys

• Public records

• Checkout scanners

• Observations

How can marketers gather primary data without interacting with others?

• Accessing public records

• Using checkout scanners

• Conducting surveys

• Making observations