Audi Debuts New R8 Spyder: Race Car for the Street

The transcript discusses Volkswagen's diesel issue and its impact on sales, particularly in the US. Audi's sales performance is highlighted, with record sales and new product launches like the Q5 and Q7. The conversation shifts to market trends, emphasizing the growth of SUVs and the potential of electric vehicles. Audi's iconic models, such as the R8, are discussed, showcasing their role in setting the brand's tone and their influence from racing. Racing is emphasized as a key part of Audi's marketing strategy, enhancing brand credibility.

What was the impact of Volkswagen's diesel issues on Audi's sales in the US?

• It significantly boosted sales.

• It somewhat affected sales.

• It had no impact on sales.

• It caused a complete halt in sales.

Which Audi model recently became the best seller, surpassing the A4?

• R8

• A6

• Q5

• Q7

What percentage of Audi's business is expected to come from SUVs in the future?

• 25%

• 50%

• 75%

• 100%

Why is Audi focusing on electric vehicles?

• To meet regulatory mandates and market trends.

• To discontinue all other vehicle types.

• To focus solely on luxury sedans.

• To reduce production costs.

What role does racing play in Audi's brand strategy?

• It provides significant brand credibility and marketing value.

• It is being phased out in favor of electric vehicles.

• It is used to test new technologies only.

• It is a minor part of their strategy.