Peloton Cutting 800 Jobs, Raising Prices

Peloton Cutting 800 Jobs, Raising Prices

Assessment

Interactive Video

Business

University

Hard

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The video discusses Peloton's strategic overhaul, including job cuts, price adjustments, and outsourcing. It highlights the company's shift from hardware to services and subscriptions under a new CEO. The challenges of high fixed costs and market dynamics are explored, alongside consumer behavior and market trends in the luxury segment.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What major changes did Peloton implement as part of its strategic overhaul?

Increasing in-house customer service

Focusing solely on hardware sales

Cutting jobs, raising prices, and outsourcing functions

Expanding its workforce and lowering prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the new CEO's strategy for Peloton?

To focus on hardware sales

To expand into new markets

To increase reliance on in-house services

To shift focus to services, revenue, and subscriptions

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Peloton addressing its fixed costs?

By investing in new technology

By expanding its product line

By increasing production

By cutting jobs and outsourcing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Peloton's pricing strategy change mentioned in the video?

They reduced prices permanently

They maintained the same prices throughout

They increased prices after initially cutting them

They offered discounts to new customers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Peloton's long-term focus according to the video?

Increasing in-house customer service

Reducing subscription services

Expanding hardware sales

Higher margin revenue from subscriptions