Groupon CEO: There's a Lot of Work Left for Us to Do

Groupon CEO: There's a Lot of Work Left for Us to Do

Assessment

Interactive Video

Business

University

Hard

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The video discusses the company's four key priorities: customer acquisition, business simplification, improving shopping margins, and enhancing customer experience. It highlights the focus on marketing strategies and future plans, particularly for 2016 and 2017. The company is investing in customer acquisition over a 12 to 18-month horizon. The employee structure is detailed, emphasizing the technology-driven nature of the business with a significant number of product managers, developers, and sales personnel working with small businesses globally.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the four key priorities mentioned by the speaker?

Focusing on sustainability, improving logistics, expanding product range, increasing market share

Hiring more employees, increasing marketing spend, developing new products, enhancing customer service

Increasing profits, expanding globally, reducing costs, improving technology

Customer acquisition, business simplification, improving shopping margins, enhancing customer experience

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's current focus in terms of marketing?

Reducing marketing spend

Expanding into new markets

Getting through 2016 and monitoring customer acquisition

Launching new products

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long is the company planning to invest in customers?

18 to 24 months

24 to 30 months

12 to 18 months

6 to 12 months

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Approximately how many full-time employees does the company have?

9500

9000

8600

8000

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant portion of the company's workforce involved in?

Sales and marketing

Technology roles like product management and software engineering

Logistics and supply chain

Customer service