Rakuten Surges After Share Sale Plan

Rakuten, a leading e-commerce company in Japan, is facing stiff competition from Amazon. To counter this, Rakuten is diversifying into finance and wireless services. A significant partnership with Japan Post will allow Rakuten to use its outlets for e-commerce and wireless services, enhancing its retail distribution network. The company is also collaborating with Tencent and Walmart for potential synergies. Despite these efforts, Rakuten's wireless services are struggling financially, requiring heavy investments and competitive pricing to attract customers.

What strategic move is Rakuten making to compete with Amazon in Japan?

• Focusing solely on e-commerce

• Partnering with Alibaba

• Diversifying into finance and wireless services

• Expanding into the European market

How is Japan Post expected to assist Rakuten in its business strategy?

• By developing new e-commerce platforms

• By offering logistics and retail distribution support

• By providing financial investment

• By merging with Rakuten

Which companies are potential collaborators with Rakuten in its strategic alliances?

• Tencent and Walmart

• Google and Facebook

• Microsoft and Apple

• Alibaba and eBay

What is a major challenge Rakuten faces in the wireless services sector?

• Dominance of three major operators in Japan

• Limited geographical coverage

• Lack of technological innovation

• High customer acquisition costs

What strategy is Rakuten using to attract customers in the wireless market?

• Offering premium services

• Providing low prices

• Expanding internationally

• Partnering with local governments