Facebook May Monetize WhatsApp

Facebook May Monetize WhatsApp

Assessment

Interactive Video

Business

University

Hard

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The video discusses Facebook's acquisition of WhatsApp and its potential for monetization, particularly in India and Brazil. It explores the concept of a super app, comparing WhatsApp's strategy to Chinese apps like WeChat and Alipay. The discussion highlights the competitive landscape, challenges, and opportunities for WhatsApp in becoming a dominant player in mobile payments and commerce in these regions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current status of WhatsApp in terms of user base?

It is the largest social media platform.

It is the second largest platform with over two billion users.

It is not among the top social media platforms.

It has less than a billion users.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which countries is WhatsApp focusing its monetization efforts?

United States and Canada

India and Brazil

China and Japan

Germany and France

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a 'super app' as discussed in the video?

An app that provides a single service

An app that is exclusive to the US market

An app that integrates multiple services like payments and commerce

An app that is only used for social media

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is WhatsApp's strategy different in the US compared to India and Brazil?

WhatsApp is banned in the US.

The concept of a super app is not prevalent in the US.

The US market is not interested in mobile payments.

The US already has a dominant super app.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which local payment service is a competitor to WhatsApp in India?

Venmo

PhonePe

WeChat

Alipay