Sandberg's Communication Offensive About Facebook Ads

Sandberg's Communication Offensive About Facebook Ads

Assessment

Interactive Video

Business, Social Studies

University

Hard

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FREE Resource

The video discusses Facebook's efforts to address its role in the 2016 election interference. Sheryl Sandberg outlines the company's responsibility for political ads and the measures taken to prevent fake accounts from influencing elections. Facebook aims to balance ideological diversity with user protection, working closely with the government and increasing transparency. Despite these efforts, questions remain about the criteria for ad review and the company's overall strategy.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of Facebook's communication strategy as discussed in the first section?

To deny any responsibility for political ads

To outline their responsibilities and protect ideological diversity

To increase the number of ads on the platform

To remove all political content from the platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Facebook face according to the second section?

Improving the user interface

Reducing the number of ads

Increasing the number of users

Balancing platform freedom with regulatory concerns

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the actions Facebook is taking to protect users, as mentioned in the final section?

Hiring 1000 people to review political ads

Removing all political ads

Increasing the number of fake accounts

Reducing transparency in their processes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key aspect of Facebook's strategy to address political advertising issues?

Working closely with the government

Increasing automation in ad filtering

Eliminating all political content

Reducing the number of employees

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What remains unclear about Facebook's approach to reviewing ads?

The criteria for evaluating ads

The total budget for ad reviews

The number of ads reviewed

The number of employees involved