Porsche CEO Says Most Taycan Buyers Are New to Brand

The transcript discusses Porsche's entry into the electric vehicle era, highlighting its legacy and iconic cars. It covers sales strategies, market demographics, and the target audience, including competition with Tesla. The future of Porsche's electric transition is also explored, with plans for more electric and hybrid models.

What is the main focus of Porsche's new strategy as discussed in the first section?

• To reduce production costs

• To focus solely on racing cars

• To enter the battery electric vehicle era

• To discontinue older models

Which iconic Porsche model is highlighted in the first section for its historical significance?

• Porsche Taycan

• Porsche 911

• Porsche 918 Spyder

• Porsche 917 K

In which country did Porsche first start delivering their electric vehicles?

• United Kingdom

• United States

• Germany

• China

What percentage of Porsche's new electric vehicle customers are new to the brand?

• 25%

• 50%

• 100%

• 75%

By what year does Porsche plan to have 50% of their cars sold equipped with a plug?

• 2025

• 2030

• 2023

• 2035