TubeMogul CEO: We're Seeing Exceptional Growth Right Now

The video discusses a company's platform that simplifies digital advertising by automating TV ad placements on digital devices. It highlights trends like the shift of TV ad dollars to digital and the rise of programmatic media buying. The video also covers Yahoo's acquisition of BrightRoll, emphasizing the growth and significance of the digital video advertising market.

What is the primary service offered by the company discussed in the video?

• A platform for social media marketing

• A platform for creating TV ads

• A self-serve platform for launching TV ads onto digital devices

• A service for buying TV airtime

What was the percentage increase in ad spend through the company's software in Q3?

• 120%

• 100%

• 160%

• 144%

Which trend is contributing to the shift of TV ad dollars into the digital space?

• Shift in video consumption to digital

• Decline in digital advertising

• Growth of social media platforms

• Increased TV viewership

What is programmatic media buying?

• A strategy for social media marketing

• A trend of buying media through software automation

• A manual process for buying media

• A method of purchasing TV airtime

What does Yahoo's acquisition of Brightroll indicate about the digital video advertising market?

• It is a stable market

• It is a saturated market

• It is a growing market with significant opportunities

• It is a declining market