What Will the 2015 Ad Market Look Like?

The video discusses the 2015 advertising market outlook, highlighting a global growth slowdown to 4.8% and a US growth of 2.7%, factoring in the absence of major events like the midterm elections and Winter Olympics. It addresses the erosion of television's pricing power and the shift towards digital media, predicting digital ad spending will overtake TV by 2017 in the US. The video also explores native advertising and the rise of programmatic transactions in digital media.

What are the top priorities or biggest questions facing Chief Marketing Officers at S&P 500 companies today?

In what year is digital ad spending expected to match or overtake television ad spending in the US?

What is the significance of native advertising in the current advertising landscape?