Tennis Channel CEO on U.S. Stars, Live Global Programming

The transcript discusses the Tennis Channel's growth despite the absence of top American male players. It highlights the international nature of tennis and the presence of promising young American players. The channel's strategy focuses on continuous content availability and expanding its subscriber base through traditional and over-the-top distribution methods.

What has been the impact of not having a strong American male tennis player in the top 20 on the network's viewership?

• It has led to a decline in international viewership.

• The network has grown to 60 million homes despite this.

• It has had no impact on viewership.

• It has significantly decreased viewership.

Which of the following statements is true about the presence of American female tennis players on the network?

• They are highlighted as part of the network's programming.

• They have not been given much airtime.

• Their presence is critical for the network's success.

• They have overshadowed international players.

What is the Tennis Channel's strategy for future growth?

• Increasing subscribers through traditional and over-the-top distribution.

• Focusing solely on American players.

• Limiting content to weekends only.

• Reducing the number of international matches aired.

How does the Tennis Channel maintain its competitive advantage?

• By airing only American matches.

• By providing continuous tennis content.

• By reducing subscription fees.

• By focusing on other sports.

What is the significance of having top players playing 24/7 for the Tennis Channel?

• It allows for a limited programming schedule.

• It ensures there is always a great match available.

• It reduces the need for international content.

• It limits the channel's growth potential.