Tennis Channel CEO on Sports Streaming Competition

Tennis Channel CEO on Sports Streaming Competition

Assessment

Interactive Video

Business, Physical Ed

University

Hard

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The transcript discusses the impact of a deal involving Sinclair Broadcast Group and Tennis Channel, highlighting the growth in distribution and economic benefits. It covers Sinclair's strategy in cable systems, the economics of increased viewership, and the role of over-the-top streaming. The state of tennis in the US is examined, noting the lack of top American male players. Future plans for Tennis Channel's growth in subscribers and content distribution are also discussed.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key benefit of the merger between Tennis Channel and Sinclair Broadcast Group?

Increased number of tennis tournaments

Enhanced distribution and growth

Reduction in production costs

Introduction of new sports channels

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the increased distribution affect Tennis Channel's economic model?

It caused a decline in viewership

It resulted in a reduction of broadcast stations

It allowed for more investment in digital platforms

It led to a decrease in subscriber fees

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is unique about Tennis Channel's over-the-top strategy?

It offers a direct subscription model without ads

It relies solely on advertising revenue

It focuses on live streaming of other sports

It serves as a replacement for traditional cable

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Tennis Channel's app enhance the viewer experience?

By providing access to multiple live matches

By offering offline viewing options

By reducing the subscription cost

By offering exclusive interviews with players

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the impact of the absence of a top American male tennis player on Tennis Channel's viewership?

It has significantly decreased viewership

It has led to a focus on other sports

It has not been a critical factor

It has increased the demand for international content

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Tennis Channel's approach to programming given the global nature of tennis?

Broadcast matches 24/7 from around the world

Limit programming to weekends

Feature only top-ranked players

Focus on American tournaments only

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the future growth potential of Tennis Channel according to the discussion?

Limited due to market saturation

Significant due to continuous tennis events

Dependent on American player success

Restricted by traditional cable partnerships