Nielsen Plans to Measure Netflix Viewing: WSJ

The transcript discusses the decline in traditional TV viewership in the U.S. and the shift towards subscription VOD services like Netflix and Amazon. It highlights the impact of multiscreen viewing on advertising and the need for better measurement tools. The discussion also covers the dominance of sports in live TV content, industry reactions to these changes, and the shift from traditional telecom to streaming services. Finally, it touches on financial predictions and the attractiveness of municipal bonds as investments.

What has been a significant trend in television viewership in the United States?

• Stable traditional TV viewership

• Increase in radio listenership

• Decline in traditional TV viewership

• Increase in traditional TV viewership

Which services have gained viewership as traditional TV declines?

• Cable TV

• Subscription VOD services like Netflix and Amazon

• Radio

• Newspapers

What is one of the main reasons people still watch traditional TV?

• Live sports

• News

• Documentaries

• Reality shows

What is a key factor in the media industry's success according to the transcript?

• Reducing costs

• Running Washington

• Increasing advertising

• Expanding globally

What investment option is considered attractive due to recent market changes?

• Cryptocurrency

• Corporate bonds

• Municipal bonds

• Real estate