Why Biz Stone Is Rejoining Twitter

Why Biz Stone Is Rejoining Twitter

Assessment

Interactive Video

Business

University

Hard

Created by

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The transcript discusses the challenges faced by a company with a revolving door of executives, focusing on leadership under Jack Dorsey and Biz Stone's confidence in him. It highlights the company's struggle with user growth and the declining value of Twitter users for advertisers. The discussion includes speculation on leadership roles and the effectiveness of targeted advertising compared to traditional methods.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Twitter faces with its leadership?

Too many users

Excessive advertising revenue

Lack of a board of directors

Having a part-time CEO

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a significant issue for Twitter in terms of user growth?

Rapid increase in user numbers

Stagnation in user growth

Excessive user complaints

Decline in user engagement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential strategy for Twitter to address its user base issue?

Eliminating targeted ads

Increasing the number of users

Reducing advertising costs

Charging more from advertisers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are advertisers skeptical about Twitter's advertising potential?

High cost of ads

Lack of targeted advertising

Declining value of Twitter users

Too many advertising options

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter's advertising model compare to Google's?

Twitter's model is less expensive

Both models are equally effective

Google's model is more targeted

Twitter's model is more effective