How a Victorinox Swiss Army Knife Gets Made

Victorinox, preparing for its 130th anniversary, faces challenges post-9/11 as sales dropped due to airport restrictions. The company processes 3000 tons of steel to manufacture knives, and is expanding by opening flagship stores and targeting new markets like China and India. They aim to attract both boys and girls with diverse product offerings, including colorful gardening knives popular in Japan.

What major event caused a significant drop in Victorinox's sales?

• A change in consumer preferences

• The 9/11 terrorist attacks

• The introduction of new competitors

• The financial crisis of 2008

What is one of the key processes in the manufacturing of Victorinox products?

• Deburring

• 3D printing

• Electroplating

• Laser cutting

Where is Victorinox opening new flagship stores to promote its fashion line?

• Tokyo

• Paris

• Zurich

• New York

Which demographic is Victorinox aiming to capture with its colorful gardening knives?

• Professional chefs

• Senior citizens

• Teenagers

• Little girls

Which market is Victorinox particularly interested in expanding into?

• Australia

• China and India

• Middle East

• South America