Is Snapchat a Threat to Facebook?

The transcript discusses Snapchat's growth, user engagement, and challenges in monetization. It highlights the shift towards programmatic advertising and compares Snapchat's early days to Facebook's. Unique features like Snapchat Stories are noted, but concerns about the user interface and execution risks are raised. The potential market is seen as a subset of Facebook and Google, with significant execution risks.

What is one of the main challenges Snapchat faces despite its strong user growth?

• Declining user base

• Lack of user engagement

• Difficulty in monetizing its platform

• High competition from Twitter

How does Snapchat's daily active user count in the US compare to Twitter's?

• Higher than Twitter's

• Lower than Twitter's

• Equal to Twitter's

• Not mentioned in the transcript

What unique feature of Snapchat is highlighted as a potential business opportunity?

• Snapchat Ads

• Snapchat Stories

• Snapchat Filters

• Snapchat Lenses

What is a significant issue with Snapchat's user interface according to the transcript?

• Too many advertisements

• Difficult to navigate

• Too similar to Facebook

• Lack of customization options

In the broader market context, Snapchat's addressable market is considered a subset of which companies?

• Twitter and Instagram

• Facebook and Google

• LinkedIn and Pinterest

• YouTube and TikTok